Idea

Through the past 12 units the skills  I have learnt and have acquired will help in the ability to pull of this potential promo campaign I have planned it will use skills such as photography, adobe production suite that will help create the print section of this project and that for the other half of this production which will consist of the video advertisement proportion of the project will use skills such as jam syncing lighting techniques such as light warmth and will also use audio skills to create a terrifying and Erie sound scape to help push the intended emotion of the piece.   

The promo campaign I plan to make will advertise a hostage situation drama that will feature mainly in the video section of the project but in the print portion of the project I plan to help set the mood of the project.  

Overall, I think this project is achievable and is a bit different from my usual basic ideas from my past project but since my mulit-camera piece I think I have acquired the skills needed to complete this task to a high degree.  

Kolowich, L. (2020). The 18 Best Advertisements of All Time. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/best-advertisements [Accessed 4 Mar. 2020]. 

Caton, D. (2013). Advertising explained. Routledge, pp.22,23,24,25,26,27,28,29,30,31,32,33. 

Decoding Advertisements: Ideology and Meaning in Advertising. 

My idea

My original idea for this project was to create an advertisement campaign that would advertise a horror film called the forgotten that I was creating. It would have contained 2 print advertisement for the film as well as a short advert about it but after the feedback I received from my peers after my pitch I have decided to do 2 print ads as well as a short pilot which would be around 2 to 5 minuets long. The idea of this change came from saying if I've got the space I might as well do something big with it.

Location Ideas
The idea for my location really came from me practising driving near it. The location I want to use is the abandoned barracks of Sculthorpe airbase which was built during the second world war and have been left in dis-repair since. After the wart the area was turned into Tattersette Business park. The owner of land has since kept the structures and looked after them since taking the land over. The barracks contain ease of access into the bottom n floor of one of the buildings.

Pitch for Project


Feedback from Pitch 


Amended Idea

Due to the current pandemic in this country and the world i have decided to create two 10 second videos that will act as two short advertisement's that will co inside with the print advertisement's I'm creating for my horror movie. The camera equipment I plan to use is the camera on my Samsung S10+ which contains an ultra wide RGB depth camera.