Research

 

Target audience research

The most of ,my target audience research will contain mostly secondary research that others have collected previously to me starting this project.

The audience research I will collect will dictate the type of horror film I am going to advertise. The two main types of horror movies that are found are the paranormal and the sci fi horror genres the reason I say this is due to the research Variety magazine has done on the subject.

As you can see in this display you can see when Variety did their research into horror movie audiences they also looked into both Paranormal and sci fi sub genres. From their research they came to the realisation that horror movie audiences only take up a collective 14% of total movie going audience. They then delve into what genders prefer which sub genre was better.

The graph presents that 49% of females prefer paranormal than the 33% who prefer the Sci fi genre but Males have been found to be the major majority in both genres as they contain they highest percentage in audience gender percentage.

Thanks to this research I have decide on my audience being male and later in the article it Is shown that the ethnicity that makes up most of the movie audience is Caucasian. due to this research I have decided to go with a Caucasian white male in the age gap of 15 to 35 as that is the ages that are apart of this audience. Variety Research